Hardy's Nottage Hill FreshCase (First Look)
This new wine box called the FreshCase is not in the shops till November the 1st but I've managed to get my hands on a couple to drink.. Err.. I mean to review.
Drinking wine from a box reminds me of my time in Australia (they are called Goons there) where we recycled enough of the wine bags to build a raft but were not that clear of head to actually sail it anywhere.
This is not a wine box in any conventional sense. This seems to me to be the next generation of bulk wine container. Don't get me wrong. I love the traditional aspect of drinking wine from a bottle but there seem to be a few features and benefits of drinking wine from a container like this that I'd not considered. Add that to the fact this is not just any old plonk but wine I like to drink.. and the idea becomes even more attractive.
So.. Would you consider drinking wine like this..? Would it make you drink more/less? Could you see yourself taking the box apart to recycle? (That would be a must for me.)
I really enjoy wines from other parts of the world and do think about the door to door environmental impact of indulging in such pleasures. If this is going to lighten the load in more ways than one, I see it as a good thing. Also, as the wine lasts 6 weeks after opening, it also means I'm not going to waste wine on the one hand, or finish a bottle just because it's there on the other.
I have only opened the Red Nottage Hill Cabernet Shiraz and it works well. It looks like the white Chardonnay has a different system allowing it to lie down in the fridge. I didn't pay for this particular wine but could see myself shelling out £19.99 when it's finally released. I think it's a move in the right direction.
There's a fresh twitter account for @FreshCase here
UPDATE:
Result! Leave a comment on the blog and if you would like to try the case and wine @FreshCase have a few samples they can send out to UK bloggers.
Please include your twitter name in the comment and follow @FreshCase so they can contact you.
